Effective Date: 27th July 2025

kitchenlink (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal data of our business customers. This Privacy Policy explains how we collect, use, store, and share personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

1.1. kitchenlink operates on a business-to-business (B2B) basis providing trade accounts, membership services, and product supply to kitchen installers. Our registered office address is: Oakdene Farm, Whinwhistle Road, Romsey, Hampshire, England, SO51 6BH.

2. Personal data we collect

2.1. We may collect and process the following personal and business information:

  • Identity and Contact Information: Name, business name, address, phone number, email address
  • Business Credentials: VAT number, company registration number, proof of insurance, references
  • Financial Information: Payment details for membership fees
  • Identification Documents: For vetting and compliance purposes
  • Order and Account Information: Transaction history, communications
  • Marketing Preferences: Opt-in/opt-out status
  • Technical Information: IP address, browser type, cookies, analytics

3. How we collect personal data

3.1. When you apply for a trade account or membership

3.2. Through our website registration forms

3.3. During the vetting process

3.4. When processing payments

3.5. Through communications via email, phone, or post

3.6. Automatically via cookies and analytics when using our website

4. How we use personal data

4.1. We use your personal data for the following purposes:

  • To process and manage trade account applications and membership subscriptions
  • To conduct vetting and compliance checks
  • To process payments and maintain financial records
  • To provide products, services, and customer support
  • To send important service updates and account notifications
  • To send marketing communications (where permitted)
  • To comply with legal and regulatory obligations

5. Legal basis for processing

5.1 We process your personal data under the following lawful bases:

  • Contract: To perform our obligations under our trade agreement with you
  • Legitimate Interests: To manage our business relationship, prevent fraud, and market our services to existing or potential business customers
  • Legal Obligation: To comply with financial, tax, and regulatory requirements

6. Marketing Communications

6.1. We may send marketing emails or communications regarding our products and services to business contacts under the basis of legitimate interest. You may opt out at any time by using the unsubscribe link in our emails or contacting us at hello@kitchenlink.co.uk

7. Data sharing & third parties

7.1. We may share your personal data with:

  • Payment processors for membership and order payments
  • Delivery and logistics providers for order fulfilment
  • IT and cloud service providers for hosting and data storage
  • Compliance and fraud prevention agencies (for vetting)

We do not sell your personal data to third parties.

8. International transfers

8.1. Where we use cloud or IT services outside the UK, we ensure adequate protection in accordance with UK GDPR through approved safeguards (e.g., Standard Contractual Clauses).

9. Data Retention

9.1. We retain personal data for as long as necessary to:

  • Maintain your trade account and membership
  • Comply with legal and financial obligations (typically 6 years after account closure). After this period, data will be securely deleted or anonymised.

10. Cookies & Tracking

10.1. Our website uses cookies and analytics tools (e.g., Google Analytics) to improve functionality and performance. You can manage or disable cookies in your browser settings.

11. Data Security

11.1. We use appropriate technical and organisational measures to protect personal data from loss, misuse, or unauthorised access.

12. Your rights

12.1 Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (where applicable).

To exercise these rights, contact us at hello@kitchenlink.co.uk

13. Complaints

13.1. If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

14. Contact us

14.1 If you have any questions about this privacy policy, contact us at hello@kitchenlink.co.uk